Sarah Urban’ is the passion project of our founder Sarah Green. 

 Sarah’s life mission has always revolved around bringing happiness into people’s lives. It has been a vital ingredient in all the work she has done: from catering, running cooking classes, and managing events; to fashion styling, jewellery design and retail. Her very first retail store was ‘Sarah Vintage’ in Paddington, Sydney, where she regularly brought together a community of women (her village) that were united by their shared love of fun, fashion, ideas, and a good glass of wine. With the launch of ‘Sarah Urban’, Sarah has seamlessly blended her diverse skills and passions into one truly beautiful mission. 

Sarah Urban came about from Sarah’s recognition of an unaddressed market niche. She would often listen to girlfriends lamenting the lack of thoughtful gifts they received on special occasions (not always, but often from the men in their lives). She also vividly recalled the less-than-ideal gifts her dad would buy for her mum (think vacuum cleaner). Conversely, Sarah’s mum often would place small gifts on her bed, and vases of flowers in her room, creating heart-warming memories each time she did. These small gestures always made her and her sisters feel special (don’t we all love that feeling!), while also giving her an understanding of the delight that women get from giving gifts to one another.