Here at Sarah Urban, we are incredibly proud to boast an all-female team, yet we want to take a moment to recognise the rarity of such a feat. The Women and Entrepreneurship report by the Wade Institute in 2017 shed light on the scarcity of female-led businesses in the Australian economy, with only 34% of companies being run by women at the time. And yet, research shows that women are responsible for 70-80% of all consumer purchasing! 

Have you ever walked into a store, completed a lap, and found absolutely nothing that brightened your day? Us too! Unfortunately, this is a common experience for women when the majority of businesses remain male-led. Research from respected outlets, including Forbes, highlights how female-led brands tend to be more in touch with their customers, developing products and services that genuinely enhance their lives rather than solely focusing on profit. This aligns with what we believe is essential in the current economic and environmental context. Despite women-founded brands being in the minority, they tend to perform better over time, according to the Boston Consulting Group. Fortunately, the Australian market is beginning to shift, and Sarah Urban is thrilled to be a part of this positive change.

Sarah Green founded Sarah Urban in 2019 to make women happy through its commitment to delivering timeless, stylish and classic gift solutions. The brand is infused with a sense of joy and purpose that Sarah cherishes from her experience working in catering and events. There is an undeniable delight in finding that perfect gift for someone you love. Sarah lends her distinctive feminine touch to each of the varied collections, combining to produce a boho-luxe lifestyle as opposed to a singular product. What is important to us at Sarah Urban is that you feel a part of a community which we continually strive for through our South Melbourne Market store and Facebook Lifestyle community, which you can join through this link (https://www.facebook.com/groups/311514343316131/)

At Sarah Urban, we are committed to actively seeking out and partnering with a network of female-founded businesses through our commitment to working with predominantly Australian-owned and female-led, trusted partner suppliers - the majority of whom are, or working toward, sustainable and ethical production. Our mission to uplift women has also led to a partnership with Safe Steps Family Violence Response Centre in 2022 for Mother’s Day, a collaboration we hope to renew in the coming months to continue assisting specialist support for those experiencing or afraid of family violence. Finally, it is important to highlight how the climate crisis disproportionately affects women. We are making a concerted effort to reduce our carbon footprint which we will be discussing in greater detail soon. In doing so, we strive to not only reduce our carbon footprint but also contribute to a more equitable and resilient future for all. When you trust Sarah Urban to help you find the perfect gift for someone you love, you are not just supporting a product or a service, you are joining a community striving for a happier world.


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